is an acronym for Search engine image protection and it is also known by several
other names too. One very common name for Search engine image protection is also
search engine reputation management. This image protection combines the proficiency
and know-how of the search engine marketing which is basically meant to protect
and look after the brand or a company.
It helps in protecting a brand against negative
publicity which is easily being done through Internet these days.
It helps in protecting
the reputation and brand image of a company. A company uses several strategies to
protect itself from negative publicity and with the help of such search engine marketing
tools it can create a good image in the minds of its consumers.
With the help of
search engine image protection a marketer hopes to see a better future for the brand
as well as for his company. These strategies are very successful in pushing out
irrelevant and misleading information about the brands away from the minds of the
consumers. Thus it facilitates in future purchasing and better image building for
The search engine image protection is widely used in the area of online
marketing as it helps in spreading information about the brand through word of mouth
advertising. It captures wrong and misleading information and conceals it. If the
information becomes out dated then it also provides newer information to the consumers.
For proper branding of their brands marketers use a number of medium on Internet.
- Article Publishing
- Web Release Productions
- Fresh Content Publications
- Blog creation to fix their products in the minds of their consumers
The search engine image protection
therefore becomes a very important source of providing desirable, right and relevant
information about the products and brands so as to market them perfectly.